This dynamic and interactive class will showcase the best advertising campaign development strategies to change consumer behavior at the point of purchase or at the point of looking at something as the objective of the advertising piece. Attracting and retaining the attention of the audience is always a challenge and this class shows innovative ways to accomplish these tasks.
People in today’s world are exposed to technology like never before and retention times for attentiveness are dramatically decreasing. Therefore, the message and the content must be adapted to these challenges. Professionals will leave with fresh ideas and processes to better understand the advertising and promotional campaign formulation strategies today.
The Course Includes the Following Topics
- Advertising Basics
- Advertising vs. Marketing vs. Promotion
- Advertising Campaign Formulation
- Adaptable Advertising Matrix
- The Fundamental Elements of Advertising
- Changing Purchasing Behavior vs. Consumer Demands
- Advertising Diversification
- New Media & Technology
- Creative Services & Workflow
- Teamwork: The Sales Team vs. the Creative Team
- The Future of Advertising
Dr. ZDM comes to you!
Our specialist, Dr. ZDM, takes these classes to locations worldwide and will travel to visit your offices, conferences, seminars or industry expos where professionals will attend, saving company time and money.
Combined class packages are available.
Hire Dr. ZDM During Expos
For Private On-Site Training During the Following Expos in the U.S. | Seating Available for 5-100.
YOUR INVESTMENT | AVAILABLE COURSES
LEADERSHIP & TALENT MANAGEMENT
This intense one-day course teaches the most important aspects of leadership and talent management to bring the best out of a company’s workforce.
RESPONSIVE & STRATEGIC MARKETING
Marketing has many terms and roles in businesses per industry and this class will teach professionals new and specific ways of doing marketing today.
GRAPHIC DESIGN RULES & CROSS MEDIA DEVELOPMENT
The title of this class is simple but the complexity of the entire process of graphic design can be overwhelming. Things get complicated from hiring what is referred to as a “creative graphic designer” to “what a good graphic designer actually is”.
DS 02: THE NEXT GENERATION OF DIGITAL SIGNAGE
Digital Signage – Course 2 of 3. This obstacle crash course will eliminate the frustrations of digital signage. It brings ideal and practical solutions to professionals when facing problems with digital signage.
GLOBALIZATION & MULTICULTURALISM
This course shares multiculturalism challenges in the workplace and how to face them. Professionals will learn new teamwork tactics when working with people from different countries.
BEST ADVERTISING & PROMOTIONAL CAMPAIGNS
This dynamic and interactive class will showcase the best advertising campaign development strategies to change consumer behavior at the point of purchase or at the point of looking at something as the objective of the advertising piece.
CONTENT INTELLIGENCE FOR ALL MEDIUMS
This engaging class teaches professionals content intelligence tactics to ensure that content and messages are handcrafted based on customer demands, demographics, purpose and much more.
DS 03: BREAKING THE OBSTACLES WITHIN DIGITAL SIGNAGE
Digital Signage – Course 3 of 3. This is one of the most exciting classes on the market today. Some say “the future is now” but this course explains that tomorrow is always when the future starts.
DEVELOPING NEW VERTICAL MARKETS FOR YOUR BUSINESS
This engaging class will teach professionals about tactics to discover creative ways to develop new vertical markets for their business.
THE IMPACT OF PHOTOGRAPHY & CINEMATOGRAPHY
Usage of the right equipment based on production budgets and project requirements for an advertising campaign can be overwhelming. Managing full production for the development of a commercial is an art form.
DS 01: FUNDAMENTAL ELEMENTS OF DIGITAL SIGNAGE
Digital Signage – Course 1 of 3. This high-energy class will teach the fundamental elements of a digital signage network from implementation, design, software and hardware and content creation.