This engaging class teaches professionals content intelligence tactics to ensure that content and messages are handcrafted based on customer demands, demographics, purpose and much more. Having a content development process is key for any media type of organization because content drives technology and is the most important element in advertising, digital signage or any other media form. This class will reinforce and inspire professionals to create content on new levels like never before.
Workflow strategies, sharing and organization of media assets, and recyclable and reusable media assets are also included in this class.
The Course Includes the Following Topics
- What’s Content Really?
- Content Diversification
- Consumer Engaging Processes
- Lifestyle Adaptability
- ROI: Relevance, Originality and Impact
- Copywriting vs. Creative Writing
- Media Law and Media Rights
- Marketing, Advertising and Promotion
- Talent Management, Job Diversification & New Opportunities
- New Media & Technology
Dr. ZDM comes to you!
Our specialist, Dr. ZDM, takes these classes to locations worldwide and will travel to visit your offices,
conferences, seminars or industry expos where professionals will attend, saving company time and money.
Combined class packages are available.
Hire Dr. ZDM During Expos
For Private On-Site Training During the Following Expos in the U.S. | Seating Available for 5-100.
YOUR INVESTMENT | AVAILABLE COURSES
LEADERSHIP & TALENT MANAGEMENT
This intense one-day course teaches the most important aspects of leadership and talent management to bring the best out of a company’s workforce.
RESPONSIVE & STRATEGIC MARKETING
Marketing has many terms and roles in businesses per industry and this class will teach professionals new and specific ways of doing marketing today.
GRAPHIC DESIGN RULES & CROSS MEDIA DEVELOPMENT
The title of this class is simple but the complexity of the entire process of graphic design can be overwhelming. Things get complicated from hiring what is referred to as a “creative graphic designer” to “what a good graphic designer actually is”.
DS 02: THE NEXT GENERATION OF DIGITAL SIGNAGE
Digital Signage – Course 2 of 3. This obstacle crash course will eliminate the frustrations of digital signage. It brings ideal and practical solutions to professionals when facing problems with digital signage.
GLOBALIZATION & MULTICULTURALISM
This course shares multiculturalism challenges in the workplace and how to face them. Professionals will learn new teamwork tactics when working with people from different countries.
BEST ADVERTISING & PROMOTIONAL CAMPAIGNS
This dynamic and interactive class will showcase the best advertising campaign development strategies to change consumer behavior at the point of purchase or at the point of looking at something as the objective of the advertising piece.
CONTENT INTELLIGENCE FOR ALL MEDIUMS
This engaging class teaches professionals content intelligence tactics to ensure that content and messages are handcrafted based on customer demands, demographics, purpose and much more.
DS 03: BREAKING THE OBSTACLES WITHIN
Digital Signage – Course 3 of 3. This is one of the most exciting classes on the market today. Some say “the future is now” but this course explains that tomorrow is always when the future starts.
DEVELOPING NEW VERTICAL MARKETS FOR YOUR BUSINESS
This engaging class will teach professionals about tactics to discover creative ways to develop new vertical markets for their business.
THE IMPACT OF PHOTOGRAPHY & CINEMATOGRAPHY
Usage of the right equipment based on production budgets and project requirements for an advertising campaign can be overwhelming. Managing full production for the development of a commercial is an art form.
DS 01: FUNDAMENTAL ELEMENTS OF DIGITAL SIGNAGE
Digital Signage – Course 1 of 3. This high-energy class will teach the fundamental elements of a digital signage network from implementation, design, software and hardware and content creation.